Becker’s Healthcare Podcast: PCCI CEO Steve Miff talks about applying SDOH elements to help the underserved

This episode of Becker’s Healthcare Podcast features Steve Miff, President and CEO at Parkland Center for Clinical Innovation (PCCI). Here, he discusses PCCI’s work in serving underserved populations through leveraging data science, how AI & machine learning applications help personalize healthcare at scale, and more.


Media Coverage: Patient EngagementHit – Behind The Scenes of Accountable Health Communities, SDOH Screening Model

Behind The Scenes of Accountable Health Communities, SDOH Screening Model
By Patient EngagementHit
October 24, 2022 – Healthcare organizations nationwide are clamoring over social determinants of health (SDOH) screening and intervention strategies nowadays, but that wasn’t entirely the case even five years ago, according to Steve Miff, MD, the president and CEO of Parkland Center for Clinical Innovation…


Dallas Morning News: Big data, big impact: How Dallas researchers and providers are targeting vaccines to fight COVID

Dallas Morning News:

Big data, big impact: How Dallas researchers and providers are targeting vaccines to fight COVID

One census block northeast of downtown had over 4,100 unvaxxed residents. In a smaller block in the southern edge of Dallas County, 94% were unvaccinated.

Big data is making a big difference in the fight against COVID-19 in Dallas, and the potential promise goes well beyond the pandemic.

Parkland Center for Clinical Innovation, a nonprofit research and data analytics company, is helping providers target their outreach efforts to the most vulnerable residents. PCCI tracks real-time data on vaccinations and COVID-19 cases, and overlays it against underlying health conditions and socioeconomic factors.

That creates “a vulnerability index” and other tools that allow officials to assess which areas face the greatest risks — not just at the ZIP code level but in areas as small as census blocks…

– Click the link below to read the full story –

Dallas Morning News_Big data, big impact_ How Dallas researchers and providers are targeting vaccines to fight COVID

D Magazine: Dallasites Are Now Six Times More Likely to Get COVID-19

The average Dallas resident is now 600 percent more likely to catch COVID-19 than they were in early June, according the Parkland Center for Clinical Innovation’s COVID-19 Vulnerability Index. Low vaccination rates and rising cases, primarily driven by the delta variant, have created the aggregate increase in vulnerability between the end of June and the end of July.


PCCI’s New MyPCI App Informs Individuals of COVID-19 Exposure Risk

Rating tool for measuring COVID-19 risk adopted by the Diocese of Dallas Catholic Schools

Dallas, Texas – Parkland Center for Clinical Innovation (PCCI), which improves healthcare for vulnerable populations using advanced data science and clinical experts, has released the MyPCI App, a solution, exclusive to Dallas County, that will help individuals make informed choices by providing an on-demand, location-based personal risk assessment of possible COVID-19 exposure.

The MyPCI App, free to register and use, is a secure, cloud-based tool that doesn’t require personal health information and doesn’t track an individual’s mobile phone data. Instead, it is a sophisticated machine learning algorithm, geomapping and hot-spotting technology that uses daily updated data from the Dallas County Health and Human Services (DCHHS) on confirmed positive COVID-19 cases and the population density in a given neighborhood. Based on density and distances to those nearby who are infected, the MyPCI App generates a dynamic personal risk score.

To use the MyPCI App, go to,, click on the link and register (Using code: GP-7xI6QT). Registration includes a request for individual location information that will be used only for generating a risk assessment, never shared. Once registered, simply login daily and a COVID-19 personal risk level score will be provided along with information to help individuals make informed decisions about how to manage their risk.

“Proximity continues to remain one of the most important factors in pandemic management and personal protection,” said Steve Miff, PhD, PCCI’s President and CEO. “While we wait to receive a vaccine, we can control our own risk of exposure and help bend the curve.  The MyPCI App is a simple to use tool that will give you an understanding of the COVID-19 risks in your vicinity and reinforce the need for social distancing, face covering and hand washing.”

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The MyPCI App is based on highly effective technology that has already been proven in the field. The app is built on the PCCI COVID-19 Proximity Index designed for the Parkland Health & Hospital System. The Proximity Index looked at the proximal risk score of patients who were scheduled for in-person medical appointments. If a person was identified at high or very high risk, the appointment was proactively shifted from an in-person visit to a telephonic or virtual visit – protecting both patients and health care providers. Also, timely screening and care plan was offered proactively. Data analyses from over 500,000 Parkland patients indicates that an individual with a high or very high proximity index had a seven times higher risk of ending up being infected. The success of this Parkland program has prompted additional development of the tool that is now available to the public as the MyPCI App.

“I am pleased that PCCI is making this service available to the public, as it uses the same tool which has helped us at Parkland better care for the Dallas County community by providing important information that indicates one’s risk for developing COVID,” said Brett Moran, MD, Chief Medical Informatics Officer for Parkland. “Parkland and PCCI have been using these algorithms from early in the pandemic to effectively provide outreach to high-risk individuals which helps them as well as their family, friends and the community at large.”

To ensure all residents of Dallas County can use this tool to empower themselves with better information, the MyPCI App is also available at Parkland at, using PARK-xaoHtR registration code. It is also available at the Dallas County Health and Human Services Department at using DCHHS-62ta7b registration code.

“We have been pleased throughout this pandemic to be partnering with PCCI so that we can use their cutting-edge technology and data applications to address COVID-19,” said Dr. Philip Huang, MD, MPH, Director of Health and Human Services for Dallas County. “This latest tool is another example of how Dallas County benefits from the tremendous resources and partnerships we have here.”

An early, enterprise-wide adopter of the MyPCI App is the Diocese of Dallas Catholic Schools, to help better inform its student’s parents. The Diocese of Dallas Catholic Schools represents more than 61,000 students in 38 different schools, many of which are in Dallas County. Parents using the MyPCI App will receive information allowing them to work collaboratively with teachers and administrators in an informed way.

“We are always looking to innovate and partnering with PCCI on this initiative is a great opportunity to empower our parents and families with information that makes then engaged partners with our team in containing the virus and keeping our staff and students safe,” said Matt Vereecke, Superintendent of Schools, Catholic Diocese of Dallas.

A goal for PCCI in rolling out the MyPCI App, is to give tools and information to help Dallas County residents to make the most informed decisions possible as the COVID-19 pandemic continues to spread and while the vaccination program becomes more widespread.

“The key for all residents of Dallas County to help mitigate the spread of COVID-19 is to register and use the MyPCI App as quickly as possible,” said Dr. Miff. “While we are very encouraged by the vaccination initiatives, they will take time take, which means now is not the time to let our guard down. The pandemic is still raging, so we need to use personal information and awareness about our own individual and household risks to re-enforce and manage the things that we can control while we wait for broad implementation of vaccines.”

 About Parkland Center for Clinical Innovation

Parkland Center for Clinical Innovation (PCCI) is an independent, not-for-profit, healthcare intelligence organization affiliated with Parkland Health & Hospital System. PCCI leverages clinical expertise, data science and social determinants of health to address the needs of vulnerable populations.


PCCI Recognition: CEO Steve Miff honored as a Most Inspiring Leader by Dallas Business Journal

As a reflection of the outstanding efforts PCCI has conducted battling the COVID-19 outbreak in Dallas, the Dallas Business Journal has honored Steve Miff, as a representative of PCCI, for its “2020 Most Inspiring Leaders” award. The awards honor companies and corporate leaders from the North Texas-area representing different sized companies from a number of industries who helped lead efforts to combat the pandemic.

Click this link to see a slide show of all DBJ’s honorees:

PCCI’s efforts will be recognized at a virtual reception on Thursday, November 19th from 4:00 – 5:15 p.m.

In The News: PCCI’s Kieth Kosel Authors Column in Electronic Health Reporter

Keith Kosel, PCCI’s VP of Corporate Relations and co-author of “Building Connected Communities of Care,” published an article in Electronic Health Reporter. The article, “Governance: The Glue That Holds Connected Communities of Care Together,” discusses the importance of governance in the PCCI connected community of care model that brings together community, government and healthcare organizations together in order to help under-served communities. To read the article, please click on the image below:

In the news: Big Unlock Podcast talks with Steve Miff on the new book, “Building Connected Communities of Care”

In this episode of the podcast, the Big Unloc, Dr. Steve Miff, President and CEO of Parkland Center for Clinical Innovation (PCCI) discusses how they build connected communities of care with a focus on cutting edge uses of data science, social determinants of health, and clinical expertise across clinical and healthcare community settings. Steve also speaks about his recent book – Building Connected Communities of Care – based on the experience at PCCI.

Click on the image below to listen to the whole podcast:

In the news: Texas Hospitals Magazine talks with Leslie Wainwright about SDOH

Social Determinants of Health (SDOH) is a big topic and Texas Hospitals Magazine included Leslie Wainwright, PCCI’s the chief innovation and funding officer, and her views on how SDOH helps connect communities and supports better care.

To read the entire article, please click on the image below: