“Hey doc, don’t you miss being a family doctor?”  is a frequently asked question over cocktails and during client meetings. My response is always the same, “Actually, I am still serving patients but in a very innovative way and on a much larger scale for better health and social impact. I am now a “Design doc.”

Positive Promotion

After 15 gratifying years of service as a traditional family doctor, I now enjoy taking care of patients by designing healthcare solutions that result in better patient experiences, lower costs, and increased quality. My new career as a “design doc” has been very rewarding.

Design with a Cause

Like any designer, impactful ideas put both the big picture and intricate details into context simultaneously. Taking into consideration questions like: How does a doctor think? What are a patient’s expectations, needs, and goals? And what are the high-precision treatment options available? Begin the innovative process of designing scalable healthcare solutions.

Care and Collaboration

By approaching solutions from a “design doc” perspective, I collaborate with healthcare executives, frontline care teams, services providers, and members of the communities we serve to combine the “art” of medicine with clinically engineered artificial intelligence. The result of these collaborations and insights are solutions that can augment clinical decision making at the point of care and facilitate timely coordination of care beyond the walls of service providers and into the community.

Same Goal, Different approach

Quality of patient care has always been top of mind both during my time in the clinic and my new role at the Parkland Center for Clinical Innovation (PCCI). I went from providing patient care to enabling providers to better care for their patients and the community through PCCI’s innovative solutions.

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Photo via Thinkstock by Getty Images. Item number: 857015410.