Aida Somun, MBA, PMP is the Chief Operating Officer with 15+ years of experience driving profitable growth, cost savings and delivery. Aida ensures operational excellence through consistent contributions to bottom line efficiency, performance and process improvements. She is most passionate about leading and influencing strategic decision making for operationalizing the right innovative programs focused on improving individual’s health, both physical as well as socio-economic.

Prior to joining PCCI, Aida served as a General Manager of Personal Inc., successfully launching a data encryption platform, later successfully acquired by top 10 lead innovation companies in the personal data control space. Aida led a core team of 40 software developers, quality assurance and ops engineers.

Aida holds a Bachelor’s of Science in Electrical Engineering, minoring in Mathematics from Texas A&M University, and an MBA from University of Sarajevo, School of Economics.

Aida received the Dallas Business Journal‘s 13th annual Women in Business Award, and she was a recipient of Malcolm Baldrige National Quality Award in 2019 and 2020. The Baldrige Award is the nation’s highest honor for organizational innovation and performance excellence.